Chris Anderson, author of The Long Tail, has made his new book Free available on Scribd for free! All this to prove "that in many instances businesses can profit more from giving things away than they can by charging for them" (book description provided by publisher). Talk about putting your profit where your mouth is, er something.
Some notable authors and critics find less generosity than gimmick: Malcolm Gladwell, writing for the New Yorker, and Richard Curtis, writing for E-Reads Publishing in the 21st Century, are worth considering.
2 comments:
Interesting idea. But the word is spelled "gimmick." =;)
Good catch, Tudorguy!
*blushing*,
Lila
Post a Comment